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Holy Webs 101: Digital Marketing Blog
By Travis Whatley
Design Essentials: Choosing Color Schemes and Typography
Want to know the secret to creating fantastic web design? It takes more than regular content creation and beautiful graphic design! People visiting your site will form an emotional connection with it once they’ve spent some time there, and it’s up to you to hook them in on their first visit. Regarding first impressions, colors and typography are among the most crucial design elements.
How you use typographic components and color schemes can greatly impact how visitors feel about your website. In fact, using both color and font in the design of your website can add a playful touch that draws in more visitors and prompts them to act in the way you’d ideally like them to.
Therefore, just like the paint and decor of a room, the choice of typography and colors for your website can significantly impact how visitors perceive it. Don’t know where to start with your site’s design essentials? Keep reading this guide as a starting point.
How to Select The Appropriate Color Scheme for Your Website
Color can influence our thoughts, behaviors, and emotional responses. It can make your eyes water or feel better, increase your heart rate or make you feel full, irritate or calm your stomach. Because of this, companies utilize color schemes to establish a tone for their websites and strengthen their brand messaging.
The color scheme of a website is critically significant. Therefore here are some guidelines for coming up with a beautiful color scheme:
- Get to Know About Color Psychology
Each color conveys a different meaning. For instance, black is commonly associated with sophistication and authority. While blue is associated with masculinity and calmness, red is associated with excitement and vigor.
Colors can be interpreted in a variety of ways. Therefore, it’s crucial to pick an easily recognizable color scheme, especially for international brands. When selecting the color schemes for your website, keep in mind your audience’s demographics and cultural sensibilities.
- Think About Your Brand’s Visual Identity
Carefully consider the feel you want to convey with your brand when choosing your color. A website should have minimal content and design for a company that uses color to convey a sense of modernity and sleekness.
The most powerful impression can be made on visitors’ thoughts with the right combination of words, pictures, and hues on a website. Pick out some colors that will become synonymous with your brand. Color schemes are important for audience recognition since you want them to remember your brand.
- Figure Out Which Combinations You Should Use
With some knowledge of color theory, you may change the standard color scheme for websites to fit your tastes better. Here are the some of most common types of color schemes
- Complementary: Combination of colors on the opposite sides of the color wheel.
- Split Complimentary: Comprises of a base color plus two neighboring colors.
- Triadic: Three colors evenly spaced on a color wheel.
- Tetradic: two complementary pairs of four different colors.
- Analogus: Set of three adjacent colors.
- Monochromatic: variations of a single color with different tones or shades.
- Make Use of a Contrasting Color Scheme
If you want your brand to stand out, use colors that contrast with each other. The eye is naturally drawn to contrast. Particularly useful if you want people to focus on the call-to-action button.
Choosing a color scheme that lets you play with contrast is important, yet the individual hues still complement one another. When used together, accent colors should stand out yet not clash. Determine which secondary colors complement the primary color and which shades you wish to utilize by looking at the color wheel.
- Make Sure Your Color Scheme Works on All Devices
As soon as you choose a color scheme, make sure it looks well on all your devices. Check how the colors looks on different screen sizes, including mobile and desktop computers. You can learn more than ever imagined about how your brand is communicated through color schemes.
How to Select The Appropriate Typography for Your Website
When it comes to the success of your website design, typography is essential. People may form snap judgments about the rest of your design based on the typography. Therefore, it’s important to choose fonts wisely.
Here are some of the top tips for selecting the typography for your website:
- Understand Font Psychology
A designer can influence a viewer’s emotional response to a brand by using a variety of fonts to emphasize the company’s message. Excellent designers understand the significance of selecting the right typeface. Fonts are given a lot of attention because of their impact on readers’ feelings.
Different emotions and connotations are evoked when different fonts are used, such as when Times New Roman is compared to Comic Sans. Look closely at the fonts you enjoy using to see if you can pinpoint the specific emotions and ideas they evoke in you. You may learn which font works best for your company by observing customer responses.
- Take the Headings Into Account
Did you know fonts can change appearance when using them in headings? It’s common practice to use a different font for headings than the body copy when creating content for a website. If you make your headlines too small, the text may become unreadable.
To ensure your website ranks well in search engines, you can’t just make the font size bigger; you must use header tags! Headings can help you get the perfect design you desire that might be impossible with just fonts. Never forget to test out your font in a range of heading sizes.
- Combining Different Styles
Some fonts go together, like wine and cheese. Try contrasting your plain sans serif font with an elaborate serif font. Bold fonts look great when combined with thin, intricate letters. Typographically speaking, less is more. You shouldn’t use more than two typefaces on your entire site.
The use of two complementary options makes the site easy to read while subtly drawing attention to the most important parts. Try playing around with font size to create even more contrast.
- Verify Performance and Compatibility
When selecting the best font for a website, it’s important to remember how legible the text will be on various screen sizes. How quickly your pages load significantly will also affect your page views and overall success. If the fonts take too long to load on the website after uploading, consider replacing them.
Plus, you wouldn’t want visitors to your site to see the system fonts you’ve installed rather than the ones you’ve chosen for them. This occurs when a user’s browser isn’t set up to show a particular typeface. Be sure to double-check this before moving further. Select a similar font for backup if the computer experiences problems loading the primary fonts.
No matter the effort you put into the content creation or graphic design for your website, hooking the users in requires choosing an appropriate color scheme and font. The right color scheme and typography can make or break your web design.
The only way to get this just right is by hiring professional web designers with a decent portfolio under their belt. We at Holywebs have worked with many businesses over the years. And we have garnered the experience necessary to build a website that doesn’t just looks pretty but actually make your visitors engage. So, get in touch with us to start building your website
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