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Holy Webs 101: Digital Marketing Blog

By Travis Whatley

Learning The Basics Of Search Engine Optimization

Did you know that organic searches drive 53% of traffic on B2B and B2C websites? This indicates that more than half of the visitors on a website could come through search engines such as Google or Bing. For this reason, it is important to optimize your website for search engines in order to attract traffic.

If you are new to SEO, you have probably heard of basic concepts like keyword research and site audit. However, putting all this knowledge into action can be challenging. In this article, we will guide you through the basics of search engine optimization (SEO) so that you can improve your website’s ranking.

Why is SEO Important?

Search engine optimization is the practice of improving a website and its content to achieve top rankings on search engines. The goal is to attract users who are actively looking for answers to their queries on Search Engine Results Pages (SERPs).

For example, if you have a website related to household products, the most views you’ll get are from housekeepers. However, this is only possible if your site is visible on the first page of Google (if not among the top 3). SEO can help you achieve this.

With proper strategic implementation of SEO, you can drive traffic to your site and eventually start earning in no time.

Basic SEO Management Tips for a Strong Online Presence

Having a basic understanding of search engine optimization is just the beginning of SEO. To make your website stand out in the competition, you need to implement effective SEO techniques. Here are some basic SEO management tips to get a strong online presence:

  1. Conduct keyword research to identify the most relevant and popular keywords related to your business.

  2. Optimize your website’s content by including the identified keywords in the title, meta description, and body of the text.

  3. Ensure that your website is mobile-friendly, as more than half of internet searches are now conducted on mobile devices.

  4. Build high-quality backlinks to your website from reputable sources, as this can improve your website’s authority and credibility.

  5. Regularly update your website with fresh and relevant content to keep visitors engaged and improve your website’s ranking.

Keyword Research

Keyword research is the process of identifying relevant phrases and terms to include in your website content. This helps search engines understand what your website is about and helps your website rank higher in search results. When conducting keyword research, it is important to choose keywords that are relevant to your niche and have a moderate difficulty level (around 30% to 60%). Additionally, you should choose keywords based on the intent of your content (commercial or informative) and select keywords with high search volume, preferably above 500 monthly searches. There are many tools available to help with keyword research, including Uber Suggest, Google Keyword Planner, and Semrush.

By implementing these basic SEO management tips, you can improve your website’s ranking and attract more traffic to your site.

Place Keywords Strategically

Once you have completed your keyword research, it’s time to put it into action. The first step is to use your main keyword in the webpage’s title. As a general rule, it should be placed as close to the beginning as possible.

Google uses the text in the URL to determine the content of a webpage. Therefore, it is also important to place the keyword or phrase in the slug.

The next step is to create a meta description that accurately describes what the webpage is about. While the impact on ranking is minimal, a well-crafted meta description can increase click-through rate (CTR) on SERPs.

To further optimize your content, sprinkle your keywords throughout the body text. Experts recommend using your main keyword at least once every 100 words.

Build Backlinks to Your Website

Backlinks are a crucial aspect of improving your website’s ranking. They are links from other websites that point to your site, indicating to search engines that your content is valuable.

Here are some ways to acquire quality backlinks:

  • Explore guest blogging opportunities on reputable blogs in your niche
  • Engage in influencer outreach and initiate collaborative ventures
  • Participate actively in online communities and social media platforms
  • Create linkable assets such as comprehensive guides, case studies, or tools

Get Visible on Search Engines

Having an SEO-friendly website will allow Google to crawl and index your web pages efficiently. However, the process can be time-consuming and will only be effective with quality backlinks.

Fortunately, you can speed up this process using Google Search Console. It only takes a few seconds. Before you begin, make sure you have a sitemap that lists all the pages you want to show up on Google.

Monitor Your SEO Management Success

Monitoring your SEO management success is crucial for maximizing your website’s visibility. Wondering what’s working on your site and what needs adjusting?

Google Analytics can help you with this. It provides organic traffic metrics and user engagement patterns. With these insights, you can identify necessary changes and improve your SEO game plan.

SEO Fundamental: Content is King

Content is king in the world of SEO. To achieve high traffic, you must produce high-quality, relevant, and engaging content that appeals to readers.

It’s the backbone of SEO management, as it attracts users looking for answers to their queries. Google prefers readable and captivating answers (content) and shows them on top.

Hence, it’s essential to create informative articles, blog posts, videos, and other forms of content that align with your audience’s needs and interests.

SEO Management in Charleston SC

If you’re struggling to get your website to rank, don’t worry, Charleston SC is here to help!

Our dedicated team of experts can plan and apply effective SEO strategies for your particular business. We offer:

  • SEO Analysis & Audits
  • Google Page Ranking
  • Keyword Research
  • SEO Blog Posting
  • Explanatory Reporting
  • Website Optimization

Our top-notch SEO services can improve your website rankings. If you’re tired of being lost in the depths of search engine complexity, book an appointment now and see what’s in the box!



Learning the basics of SEO is vital for a strong online presence and driving organic traffic to your site. Though the learning and implementing part may be steep, investing time and effort will pay off in the long run. We hope you’ve gained valuable insights on learning the basics of search engine optimization. Don’t hesitate to contact us for assistance. Customer satisfaction is our motto!

Holy Webs 101 Continued...

The Ultimate Guide To Keyword Research: Tips & Strategies
Doing keyword research is essential to optimize your content and improve your website's search engine ranking, ultimately driving more traffic to your site.

Doing keyword research is essential to optimize your content and improve your website’s search engine ranking, ultimately driving more traffic to your site.

Content Creation: Creating High Quality Pieces

Digital content, particularly on social media, is increasingly growing in importance for businesses and non-profit organizations.

Boost Your Site: Optimizing Page Elements
Optimizing your website for mobile is crucial to ensure a seamless user experience and increase your website's visibility and accessibility to a broader audience.

Optimizing your website for mobile is crucial to ensure a seamless user experience and increase your website’s visibility and accessibility to a broader audience.

Holy Webs Rocks! I wish I could give more than 5 stars.

CJ of Riverside Exteriors hired Holy Webs to help manage his social media channels and develop a strategy to compete with local competitors.

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Mark Jump of Refined Roofing Co. came to us for a new website and was so impressed that he wanted to see if we could help with Refined’s social media and SEO also.