Digital Marketing Blog

Holy Webs 101: Digital Marketing Blog

By Travis Whatley

Leveraging Social Platforms To Boost Your Rankings

Social media networks can be a powerful tool for improving SEO rankings. By creating social media profiles for your business on sites like Facebook, Twitter, Instagram, and LinkedIn, you can potentially include keywords in each message that can improve your website’s exposure and search engine positioning.

Moreover, producing content for social networking platforms can also help advertise your website. This includes posting blog entries on the platforms that contain links to your website, webinars, images, and videos. These efforts can increase website traffic and brand recognition across various social media platforms.

To enhance your SEO rankings using various social media platforms, here are some of the best methods to follow.

Tips for leveraging social media platforms to boost your rankings in SERPs;

Social media backlinking or link-building

Link building on social media is another effective method of utilizing it for SEO. As we’ve already mentioned, links are crucial for SEO as they help your website rank higher in search engine results.

One way to create social media links is by sharing content and encouraging others to do the same. When people share your content, they will link back to your website. Additionally, guest blogging on other blogs is another way to use social media. When you guest blog, you link your website to your author profile, which is an excellent method for building quality backlinks.

You can also use similar techniques to look for guest-writing opportunities on other websites. However, make sure the blogs you contribute to are trustworthy and relevant to your niche. By doing so, you’ll be able to acquire high-quality links that can significantly improve your website’s SEO performance.

Do proper social media research.

Using social media for research is highly recommended. Social media can help you find out what people are saying about your sector, competitors, and niche.

Social networking is also an effective way to discover consumer preferences. There are several approaches to conducting research using social media, such as using social media listening tools. These tools can help you understand what others are saying about your business, competitors, and industry.

Another way to utilize social media for research is by joining social media groups relevant to your niche. In these forums, you can ask questions, provide answers, and seek assistance from professionals in your field. This can provide valuable insights that can inform your marketing and business strategies.

Share Quality, Relevant Content

The first and most crucial thing you can do on social media is to share relevant and high-quality content. As we’ve already discussed, your online reputation is based on the content you share on social media.

If you want people to believe in you and your website, you must publish quality material. Share articles from your blog, infographics, pictures, and other materials that are relevant to your audience. Make sure the content you distribute is valuable and of good quality. This will help establish a solid online reputation and boost your SEO performance.

Moreover, when you share relevant content, consumers are more likely to share it on social media, further enhancing your SEO results.

Boost brand recognition and favorable mentions.

Google’s Search Quality Raters Guidelines document reveals that brand mentions are considered by human raters when assessing the trustworthiness of a website. While it’s not clear if the algorithm follows these guidelines, they reflect Google’s priorities.

This is where social media can significantly impact how people perceive your brand. Customers are more satisfied with businesses that have active social media profiles and interact with them there. For example, businesses using Twitter reported a 19% increase in overall consumer satisfaction.

This can have a significant impact on the sentiment of brand mentions, particularly in user reviews and public forums. It’s important to aim for positive rather than negative brand experiences to encourage people to talk positively about your brand.

Keep an eye on Analytics.

It is crucial to keep track of metrics from various social media networks.

By doing so, you can learn more about the types of content that appeal to your target market. This allows you to monitor the success of specific campaigns or efforts and determine which post types perform the best. As a result, businesses can benefit from potential SEO advantages and experience a boost in website traffic and overall visibility by carefully utilizing social media networks.

Moreover, by combining the right content, targeting, and optimization strategies, businesses can improve their SEO results and attract more potential customers.

Post Frequently

Posting more content on social media increases the likelihood of potential clients and customers viewing it. Regular social media posting can help build brand recognition and be an effective way to attract new clients.

Furthermore, social media sites can be used to target specific audiences and demographics based on the content. Hashtags are a great way to categorize your content and make it easier for your target audience to find. By utilizing hashtags, you can reach a larger audience and increase the chances of your content being seen by the right people.

Engage Your Followers

Interacting with followers is a great way to build relationships and trust with potential consumers. You can also use links to your website in comments and responses to increase its visibility. This can help search engines find your website when users search for themes related to your industry.

By engaging with followers and providing valuable information, you can establish yourself as an authority in your industry and attract more potential customers to your website. The more visible your website is, the more likely it is to be discovered by search engines and potential customers.


Remember the powerful combination of methods known as social media SEO. Utilizing them can increase your website’s visibility, resulting in increased visitors and sales.

Moreover, if your content appears high in search results, individuals may be directed to your social media profiles and decide to follow you there.

Keeping your social media presence active and using it to search for your company name will prompt Google to index it. Your NAP (name, address, and phone number) will be compared to your website and Google Business listing to ensure consistency.

In addition, you can use your SEO keyword research to discover relevant hashtags and improve your post captions. Making your company name and keywords searchable on social media can also improve your SEO.

Furthermore, your Google Analytics data can provide valuable insights into the content and themes that are most important to your audience through traffic and engagement. This information can help you create more effective social media content.

Holy Webs 101 Continued...

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Mark Jump of Refined Roofing Co. came to us for a new website and was so impressed that he wanted to see if we could help with Refined’s social media and SEO also.