Digital Marketing Blog
Holy Webs 101: Digital Marketing Blog
By Travis Whatley
Researching Competition & Latest Design Trends: Guide
Steps To Researching Your Competition
Competition research is more than just keeping a close eye on your competitors. It also includes understanding their products, services, and overall business model. In order to stay ahead, you’ll need to take the information from your research and use it to make strategic decisions about your own product or service offerings. For example, if your competitor has a new feature that they’re promoting heavily, you may want to consider adding it to your own product as well. This is the perfect opportunity to bring value to the market that your competitor hasn’t. For instance, here at Holy Webs, we have found through our own competition research that not many digital agencies are actually headquartered in Charleston, SC. We decided it would be best that we focus on the Charleston market because we also live here, which gives us a unique perspective that outside marketers won’t likely have. If you’re interested in learning how Holy Webs can help your local Charleston business with it’s competition research. Feel free to “Book A Call With Holy Webs”
Implement competition research into your business:
- Analyze your competitors’ websites:
Identify your top competitors: Start by identifying your top competitors in your industry. Look for businesses that offer similar products or services and target the same audience as you.
Evaluate their website design: Look at your competitors’ websites and evaluate their design. Look at the color scheme, layout, and typography. Evaluate the overall user experience and ease of navigation.
Evaluate their content. Analyze the content on their website. Look for the type of content they publish, such as blog posts, videos, or infographics. Evaluate their content quality and determine how frequently they update their website.
Evaluate their SEO strategy: Look at your competitors’ website metadata, including page titles, descriptions, and keywords. Analyze their backlink profile and determine the quality and quantity of their backlinks.
Evaluate their social media presence: Analyze your competitors’ social media presence. Look for the platforms they use, the type of content they share, and the level of engagement they receive.
Evaluate their conversion strategy: Analyze your competitors’ conversion strategies. Look at their call-to-action (CTA) buttons, lead magnets, and landing pages. Determine how they encourage their visitors to take action.
By analyzing your competitors’ websites, you can identify areas where you can improve your own website and stay ahead in your industry.
- Analyze Your Competitors’ Digital Marketing Strategy:
Evaluate their email marketing: Look at your competitors’ email marketing campaigns. Analyze their email frequency, content, and design, and determine how they encourage their subscribers to take action.
Analyze their search engine optimization (SEO) strategy: Look at your competitors’ website metadata, including page titles, descriptions, and keywords. Analyze their backlink profile and determine the quality and quantity of their backlinks.
Analyze their pay-per-click (PPC) advertising: Look at your competitors’ PPC advertising campaigns. Analyze their ad copy, landing pages, and targeting strategy, and determine how they optimize their campaigns for conversion.
Evaluate their content marketing: Look at your competitors’ content marketing strategy. Analyze the type of content they produce, the frequency of publication, and the engagement it receives.
By analyzing your competitors’ digital marketing strategies, you can identify areas where you can improve your own and stay ahead in your industry.
- Analyze Your Competitors Social Media:
Evaluate their social media profiles: Look at your competitors’ social media profiles and evaluate their branding and messaging. Analyze the type of content they share, the frequency of updates, and the level of engagement they receive.
Analyze their content strategy: Evaluate your competitors’ content strategy. Look for the type of content they produce, such as blog posts, videos, or infographics. Determine the frequency of their content updates and how they use social media to promote it.
Analyze their engagement strategy: Analyze how your competitors engage with their audience on social media. Look for the frequency and quality of their responses to comments and messages, and determine how they handle negative feedback.
Analyze their follower growth: Look at your competitors’ social media follower growth over time. Determine what tactics they use to attract and retain followers.
Analyze their advertising strategy: Look at your competitors’ social media advertising campaigns. Analyze their ad copy, targeting strategy, and landing pages, and determine how they optimize their campaigns for conversion.
Evaluate their social media metrics: Analyze your competitors’ social media metrics, including follower count, engagement rate, and reach. Determine which platforms are most effective for them and which types of content perform best.
That is just a small sample to get you started, but you get the idea. The key here is to define your business goals first, and then design your website to support those goals. We talk with a lot of business owners who have done the opposite. If this is the case, don’t worry; however, we recommend that you schedule a call with a professional to help you clarify your goals before proceeding with the development of your business website. Holy Webs would be happy to help! “Book A Clarity Call” with Holy Webs
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