Digital Marketing Blog
Holy Webs 101: Digital Marketing Blog
By Travis Whatley
Strategies For Building High Quality Backlinks
As a premier Charleston Search Engine Optimization and Marketing Agency, we’re frequently asked about ranking on Google. Part of the answer involves discussing backlinks with our clients. Unfortunately, most clients don’t understand what backlinks are, and even those who do, struggle with acquiring them.
That’s why we’ve created this guide to provide a comprehensive overview of backlinks and the strategy for building high-quality backlinks.
Search engine optimization is a complex process. The search engine index, which relies on bots to determine your overall ranking on any search query, is comparable to an ecosystem. This ecosystem relies on a delicate foundation that balances relevance and recommendation to determine where your site should rank.
Most components of search engine optimization either boost relevance or recommendation, but there’s one exception: backlinks.
Backlinks, which are links to your website from other websites, prove relevance and provide recommendations, making them a powerful tool in your search engine optimization toolbox. These links demonstrate to indexing bots that your content or website is an authority on a particular subject.
How Does Backlinking Work?
To ensure that users’ queries are resolved satisfactorily, bots crawl billions of pages of publicly available content related to the search query and rank those pages based on their relevance to the search term.
Backlinks help support your claim that your content is relevant. However, not all backlinks are created equal.
Search engines evaluate the importance of a website’s recommendations (backlinks) based on the referring website’s domain authority (DA) and page authority (PA).
To put it simply, you can think of backlinks as reviews from restaurant patrons and your website, content, or product as the restaurant. The higher the authority of the referring website, the more weight the backlink carries in terms of improving your website’s ranking.
When it comes to backlinks, think of regulars and foodies as the equivalent of forums and social media, and in some cases, sites with low to medium page and domain authority. While these can be helpful, they don’t hold as much weight as restaurant critics.
In the world of backlinks, websites with unmatched domain and page authority are the food critics. Indexing bots place a lot of trust in these recommendations.
Websites with high authority have spent years building up their reputation, making them more influential in search engine rankings.
To get your website recommended by an influential source, follow these five backlinking strategies that have proven to be effective in acquiring Charleston Search Engine Optimization.
Five Strategies for Backlink Building for Search Engine Optimization
Link building is widely considered one of the most challenging aspects of search engine optimization because it requires attracting links from other websites. However, with the following five link-building strategies, the process can be simplified for you.
1. Create Captivating Content
Content is the backbone of backlinks, and it must be thoughtful, relevant, and engaging to attract links from other websites.
Websites link to other sites because they consider them to be an authoritative resource on a particular subject. To create captivating content, consider using the skyscraper method.
The skyscraper method is a strategy developed specifically to leverage search engine optimization. The content created using this method should be ten times more engaging, relevant, and resourceful than the highest-ranked blogs on the subject.
One effective way to generate skyscraper content is to publish in-depth guides. These guides should provide comprehensive information on a subject that readers cannot find elsewhere.
2. Embrace Guest Posting
Guest posting involves writing and publishing unique posts for other websites within your niche. This strategy can help establish you as a thought leader and expert, but it also serves as a way to prove your relevance through backlinks.
Guest posting gives you some control over the content linking to your website and the anchor text that mentions your targeted keyword. However, for guest posting to be a lucrative backlinking strategy, the site you submit your blog to must allow linking within the text and use “do-follow” links to ensure that indexing bots consider the backlink.
3. Leverage Broken Links
Millions of highly-ranked blog posts link to websites, blogs, and products that no longer exist, resulting in broken links that are terrible for the referral page’s search rank.
To prevent a loss in rank, you can request that your content replaces the broken link. Remember, websites want to link to quality content, so ensure that the blog post you recommend provides equal or greater value than the now non-existent link.
To determine if your content meets the criteria, you can use the Wayback Machine (archive.org) to access the since-deleted content.
4. Search For Brand Mentions
One of the easiest ways to get backlinks is through brand mentions. This involves reaching out to websites and blog authors who are already mentioning your business or product and simply requesting that they include a link when mentioning your brand and product.
5. Get Backlinks from Resource Blogs
A specific type of blog aims to create listicles of various products, services, apps, or businesses. The purpose of these blogs is to leverage consumer indecision by providing a one-stop resource that researches and lists resources that users would have spent hours researching if the resource didn’t exist.
To differentiate their content from other resources on the topic and increase their chances of ranking, these sites need other sites to link back to them.
Conclusion: Using Holy Webs for Charleston, SC SEO
To attract links to your content, you need to build a foundation and then network to market that content. Backlink building requires this approach.
If you’re looking to identify and maximize backlinking opportunities to supercharge your search engine optimization, consider seeking the assistance of Holy Webs, a Charleston, SC-based SEO and marketing agency.
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Holy Webs Rocks! I wish I could give more than 5 stars.
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