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Holy Webs 101: Digital Marketing Blog

By Travis Whatley

The Ultimate Guide To Keyword Research: Tips & Strategies

Have you ever found yourself searching for something online? If so, you’re not alone! Over 89.3 billion users visit the world’s largest search engine, Google, each month.

For marketers and businesses, Google can be a great source of profit. However, with so many potential competitors, it can be challenging to rank your website at the top of search results. The answer lies in keyword research.

To conduct effective keyword research, it’s essential to first learn the right search engine optimization strategies. But don’t worry, this guide will provide a complete understanding of how to do keyword research using the right SEO tools. So, let’s dive right in!

Why is Keyword Research Important?

To fully understand the practical ways of discovering the right keywords, it’s important to first grasp what keyword research is and why it’s essential. Essentially, keyword research involves analyzing and using the terms people search on search engine results pages (SERPs) to find relevant information or services.

By using the keywords that viewers are searching for, you increase your chances of appearing on the top search pages. In addition to this, there are several other crucial benefits of researching keywords, including:

  • Helping you understand your target audience better
  • Boosting your website’s ranking on search engine result pages
  • Enhancing your brand visibility and driving more organic traffic to your site
  • Keeping you up-to-date with new and trending search terms.

How to Do Effective Keyword Research?

Now that you have a basic understanding of the importance of using keywords for SEO, it’s time to implement them in your content. Effective keyword research can not only increase your online visibility but also generate more profitable sales, making it a win-win situation for your business.

When researching for keywords, there are several things to consider. Here are some key factors to keep in mind:

1. Choosing the Right Keywords

If you don’t have the proper technique for keyword research, it can be challenging to know where to begin. The best and first step in choosing the right keywords is to consider their volume and competition. It’s always wise to select keywords with a high search volume and low competition in the market. By doing so, you can automatically increase your views.

Similarly, targeting low-competition keywords makes it easier to rank on search results. For example, if you use “business” as a keyword with a monthly search volume of 237k and a difficulty level of 91, it’s unlikely that your content will rank well for this keyword. Instead, you should focus on identifying less competitive keywords that are still relevant to your content.

2. Competitors Analysis 

Staying on top of search engine results pages (SERPs) requires understanding what your competitors are doing. This is a simple but essential SEO strategy. By analyzing the search terms of your competitors, you can check the top results around those keywords.

You can also examine the keywords used in their title, meta-description, and URL. By studying the keywords they’ve used, you’ll gain valuable insight into what has worked for them. Implementing similar techniques may work for you as well.

3. Keyword Intent

Understanding your target audience and selecting focus keywords more precisely is the third and most critical step in effective keyword research. However, many people struggle to determine which keywords to use. To address this issue, here are some tips to follow:

  • Avoid keyword stuffing and focus on keyword intent.
  • Use keywords with a density of 1-2%.
  • Select approximately 7-10 of the most important keywords and use them.

If you overuse keywords in your content, search engines may perceive it as an attempt to artificially boost your rankings. This can decrease your viewership and lead to other issues. Therefore, it’s crucial to use keywords naturally and logically.

Best Keyword Research Tools to Boost Your Business

If you’re ready to choose keywords for SEO but don’t know where to start, don’t worry! Keyword research tools are available to help. With these SEO tools, you can improve your performance on search engine results pages (SERPs) and provide people with the content they want to see. Here’s a rundown of the four best keyword research tools to boost your organic traffic:

1. Google Keyword Planner

Google Keyword Planner is a free and easy-to-use SEO tool specifically designed for searching terms on Google. Simply enter your topic, and the tool will recommend keywords based on the most popular searches. You can also use the “Auto-suggest” option to generate the most searched keywords.

2. Ubersuggest

Ubersuggest is an excellent option for improving your business ranking on search pages. It generates relevant content ideas by providing keyword search volume, competition, and overall density. The tool also allows you to analyze your backlink data and check your competitors’ keywords, making it a great research tool to boost your online visibility.

3. Ahrefs

Ahrefs is a highly accurate and costly SEO tool that provides infinite keyword ideas through Keyword Explorer. It helps you generate ideas from scratch and offers advanced analytics and in-depth competitive analysis to help you leverage your competitors’ secret recipes for online visibility.

4. Semrush

Semrush is an all-in-one tool for increasing organic visibility. It generates reports based on competitive research and market insights, providing worldwide search volume, keyword density, competition, and an overall keyword score. The keyword score indicates how strong the target keyword is in terms of search volume and competition.

By using these powerful keyword research tools, you can identify the right keywords to target and optimize your content for better visibility and engagement.

Rank For Your Keywords With Holy Webs Keyword Research Tactics       

You now have a complete guide to keyword research at your fingertips. By using the right tools and optimizing your content, you can improve your business’s ranking on SERPs. However, researching keywords and implementing effective SEO strategies can be daunting.

That’s where Holy Webs comes in! We have developed best practices to help improve your website’s ranking. As a locally operated digital agency providing SMM, SEO, and web design services in Charleston SC, we specialize in core keyword optimization tactics, including:

  • Keyword research
  • Content creation
  • Link building
  • Analyzing keyword metrics
  • Refining keyword lists


With a detailed list of group keywords and relevant topic ideas, you have everything you need to grow your brand on search pages. Stop wasting time sorting out target keywords; we’ve got you covered. Contact our expert team today to schedule a video call or in-person meeting.

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